Conventional Promotion – Free samples

Giving away free samples of the original product is one of the most known promotion activity. It is most suited on end-consumer products. A typical example is beauty products. These products mostly have higher prices that no one wants to buy before trying. Therefore companies are known to distribute samples as promotional products for their product so that people might get to know how these things work and whether or not they even work, its human nature, they need to know it before trying it, either from reviews or from a promotional item. Free samples of perfumes, moisturizers, anti-wrinkle creams and so on are often given as promotional gifts to customers shopping in beauty stores or having beauty services at facilities like spas by trained cosmeticians. Companies tend to use these free samples as advertising promotional products for the first introduction of new product into the consumer market as well. Using these as promotional methods though, one could try distributing samples with the full catalog of their other products and their prices, and once the consumer is satisfied enough with the product, they could immediately go on to become a regular user by buying it. The most important factor in here is the mode through which these products are distributed, they should given away through a medium that is filled with people that are interested in that particular product, for example if a promotional gift is a custom t-shirt that tells people about a particular library, the place for distribution should be a school or any other educational institution where there are a lot of students, see how it works? So yeah, promotional give aways are not limited to normal products but free samples can also be distributed in order for the product to be promoted.